Salon Marketing
When it comes to salon marketing, Peels has all the resources you need to build your business, to grow and be profitable.
Here are several areas that we can help you master.
Re-Book Appointments
Getting into the habit of re-booking appointments can instantly increase your service dollars as well as your retail dollars. Hving a customer in your chair as often as possible leads to a higher income for you. We can show you how to become great at re-booking appointments.
Add-On Services
Your customers my not be aware of all the services you offer. There are dozens of ways to promote add-on services. Here are a few things we can do:
- Show you ways to cross promote services
- Help you create a service menu
- Provide you with education on the hottest new services in the industry
- Set-up monthly service promotions & create special marketing pieces to promote services
Recruit New Customers
Growing your clientele plays a major role in growing your income, but obtaining new customers can be a challenge. How do you do it and where do you find them? We have a variety of programs that can help you increase your client base
- Referral programs
- Frequent buyer promotions
- Post cards & direct mailing
- Co-op programs – advertising
- Gift certificates & more
Planning
For anything to be a success it has to be thought out, planned and then acted upon. Without a plan it is easy to get caught up in the day-to-day routine. Creating a marketing plan is so important to increasing your profits. Being prepared and planning ahead can earn you an extra months worth of business by year end.
Our sales and marketing team can work with you on creating the perfect marketing and promotional plan that will fit your business and customize it just for you.
Merchandising
What is merchandising? Creating a visual presentation of what you have to offer in your salon in the way of products and services. When products and services are displayed in a pleasing and eye catching way to your clients they will be eager to purchase retail and inquire about additional services.
We have an array of merchandising pieces, including posters, shelf talkers, window decals & retail shelving that can fit any size salon.
For marketing material, business cards, direct mail postcards, salon menus and more go to www.peelssalonworks.com
Or call us, we can customize something just for you
